In the chatgpt vs human appointment setters debate, the answer is not either or: an AI DM setter handles 80 to 90% of the repetitive setting work 24/7 while a human setter supervises it and moves into higher-value roles. I've been a DM setter myself, so I want to make the rational case for why a coach should put AI at the front of their DMs. Filter everything below through a rational lens, weigh my perspective against yours, and decide for yourself whether it makes sense.
Here is how the AI and human roles split in our setup:
- AI qualifies as many DMs as possible per day, consistent 24/7 with instant speed to lead.
- AI runs the follow-ups, the outreach, objection handling, and FAQs from baked-in systems.
- A human setter supervises the AI and flags where it can improve.
- We deploy that one improvement across every client account at once.
- The freed-up setters move up into closing, team management, or quality control.
Why I want an AI DM setter on every coach's account
My big mission is to have this AI DM setter across all of the coaches' accounts. Why? Because I've been a DM setter myself. I know how repetitive and boring appointment setting is, and I know how energy sapping it is. As a setter you always carry this bigger vision of becoming a closer, or managing a sales team, or doing anything except setting. Most of the DM setters in these accounts have that exact ambition to do something greater.
So what if we hand the setting to an AI trained on good sales fundamentals, with the full systems baked in:
- the follow-up systems
- the outreach ones
- objection handling
- FAQs
What if that AI deploys on every coach's account and qualifies as many DMs as possible per day, without being emotional about it, consistent 24/7 with instant speed to lead? That is exactly what we have right now. That is the power of the AI we run.
Where the human setters go
If AI covers all the coaches' accounts, then the ambitious DM setters are free to move up. They can step into a closer role, manage a team, or QC the AI and look at how to improve it. Because AI handles the repetitive work, we can keep teaching it more personalized ways to handle specific objections or the pathways a conversation can take. The human teaches the AI how to handle those unique situations while the AI does all the heavy lifting.
This is the part most people miss in the AI panic. The setting job does not vanish, it changes shape. I lay out the full picture of which setters survive and which get replaced in will AI replace appointment setters.
Is AI actually better than a human setter? What the data shows
The rational case is in the retention. So far every client I've worked with has stuck with me, unless they were struggling financially or their business was inconsistent. Every client with a consistent business has stayed since the day we started. Why? Because we removed the dependence on lazy or inconsistent humans and replaced that function with AI.
It works consistently, it follows any framework we give it, and it has strong speed to lead and full coverage. So clients hit the same booking rate the moment we run it on the same scripts their older setters used. From there we improve those scripts, split testing different angles to push conversions higher, while my team and I manage everything tied to appointment setting. We also hire expert DM setters with real setting experience to supervise the AI and tell us how to make it cover and automate even more. For more on the errors a good setup avoids, see AI DM setter mistakes, and for an honest read on when to actually make the switch, is an AI DM setter worth it.
Right now AI is doing 80 to 90% of the entire workload. That is wild to sit with. Two years ago, if I told you that, you wouldn't have believed me. But with today's AI models, it's purely amazing.
What it looks like to install AI on your account
So what does it look like for us to install an AI for you and for you to grow it? Basically all you have to do is read the weekly data reports we send you and make a decision for yourself. You might have suggestions here and there. You can check the conversations once a week, or once a month. We do all the heavy lifting through a positive flywheel:
- We deploy a human setter onto your account, and that setter supervises the AI.
- AI does most of the heavy lifting and most of the follow-ups.
- The human setter checks the AI's work and tells us where it can improve.
- We keep improving it.
If you want to dig into how the setting side works end to end, I cover it in AI appointment setting for coaches. And for the ROI math of running ChatGPT in your DMs on autopilot, see how ChatGPT changed DM appointment setting.
Why this setup scales
We pull insights from every client we have and deploy them across all of the clients' accounts at once. Why can we do that? Because we run software, something that is genuinely scalable.
With a team of, say, 20 human setters, it's painfully slow to take one insight from a single client and retrain every other setter on the new strategy. With software, once we figure out how to build code that replicates for everyone, we ship that improvement across everyone instantly. That same compounding edge is why a healthy Instagram DM booking rate is easier to hit and hold with AI than with a rotating cast of human setters.
The bottom line on AI versus human setters
If you've read this far, you probably already believe AI is going to be the dominant force in this space, freeing humans up to do better, less repetitive work. In the video above, I make that case directly. If that resonates and you're new to the channel, look around and get a feel for how I think about this, so you can judge whether I'm a good fit to work with.
And if you already know me and want to work together, book a call or message me anywhere. We'll look at your current setup and figure out how to make it better, two times or even four times more productive than what you have today.