DMSetter

Online Coaches Running DM Ads

We Book You An Extra 40-60 Calls/Month
By Fully Managing Your Instagram Inbox
With AI + Experienced Human Setters

So you can scale your DM ads and add $100k+ a month to your business, save up to $96,000 a year in payroll costs, and retire from managing your team of inefficient VAs.

Takes 60 seconds. If you qualify you can book straight away.

We Are The Best At DM Setting

And You Can Hear It Directly From Our Clients

Contact anyone on this page and ask them about DMSetter. We have not warned them.

Why Should You Listen To Us?

Liam Skaff, Founder, DMSetter

Liam Skaff

Honestly, you shouldn’t listen to me right away... I’m a complete stranger on the internet.

I could sit here and tell you about the 36,000+ appointments we’ve booked for our clients...

(We stopped counting a while back)

...Or how we’ve worked (and work with) Renee, Gerard, Jarrah, Jayden, Alvin and Brody.

And over a dozen coaches in total, doing between $20k and $500k a month.

But what’s more important is our results... and what clients have to say about us (which you can see on this page)

We are the best in the world at running online coaches’ Instagram DMs and turning them into booked calls.

And we have the results to back it up.

We Work With One Type Of Coach

We take 3 new clients a month, so we are strict about fit. All three have to be true.

This Is Not For You If

Better you find out now than three months in.

What Coaches Say About Us

Said word for word on recorded calls.

Our Clients Were Usually In One Of These Situations

Their setters went dark for 10 hours and leads went cold

Half the day nobody answered. That gap alone drops booking rate by up to 50% on average, so the 20 calls they should have booked became 10.

Leads sat unanswered while their team was offline

They would open Instagram to twenty conversations nobody had touched. Some came in overnight, some the afternoon before. By the time anyone replied, the lead had gone quiet or booked with whoever answered first.

Their VAs repeated the same mistakes no matter how often they corrected them

They messaged them, the VAs said they would improve, nothing changed. Then they got bored and the errors got worse.

They were shooting in the dark with no real data on the inbox

A half filled spreadsheet and no view of where leads dropped. Coverage, follow up, qualification. They were guessing which one was costing them.

They tried an AI chatbot and it made things worse

Most providers run the cheapest models available. I watched one repeat two questions it had already asked, in the inbox of a coach with 2.7 million followers. One of twenty mistakes in that conversation.

They were the one maintaining the scripts and automations

The CRM, the follow ups, the tracker, the calendar questions. Fiddly work that only moved when they moved it, instead of content, ads and hiring.

You Are Still An Employee In Your Own Business

That does not change until you change how your DMs are run. That is the part we take.

The AI DM Setting Infrastructure We Install

Not a ManyChat template. Not a chatbot. Four steps, done for you.

  1. 01

    We audit your entire DM funnel

    Start to finish, so we know exactly where the leaks are before we touch anything.

    • Qualification process
    • Objection handling
    • Follow up systems
    • CRM
    • KPI tracker
    • Calendar questionnaire
    • Landing page messaging
    • Post booking pipeline
    • Integrations
    • Pixel tracking
    • Coverage and response times
  2. 02

    We fill every gap

    With the versions already working inside 6 and 7 figure coaching businesses.

    • DM scripts
    • Objection handling documents
    • Post call closing scripts
    • Personalised follow up automations
    • Custom CRM
    • KPI tracker
    • Post booking pipeline
    • Calendar questionnaire setup
  3. 03

    We install the AI setter and the human setter

    The AI carries the volume. The human carries the conversations that decide the sale.

    • AI DM setter that qualifies, follows up and tracks
    • 24/7 coverage, no offline hours
    • Under 40 second speed to lead
    • A setter with 2+ years experience behind it
    • Daily quality control on every AI conversation
    • Safeguards on what the AI is allowed to say
  4. 04

    We run it every day, forever

    Optimising it week after week so your booking rate keeps climbing.

    • Daily management of the whole inbox
    • Weekly AI updates as the models move
    • Booking rate tracked and pushed up
    • A report you read in 10 minutes a week
    • Your ideas implemented when they make sense
    • You never touch your DMs or manage a team again

All of it for a flat monthly fee. Zero commissions, zero upsells, no surprises.

Messages From Clients And Their Leads

Screenshots from WhatsApp and Instagram, plus messages out of our client Slack channels. Tap any one to read it full size.

AI DM Setting Infrastructure vs Other DM Systems

Which system you run decides whether you book 10 calls a week or 15 on the same lead flow.

  1. STier

    AI DM Setting Infrastructure (AI + Human Setters)

    24/7 coverage, under 40 second speed to lead, and a human quality controlling the AI so it never drifts. It qualifies better than 90% of VAs we have seen. This is what we run.

  2. ATier

    A team of 5 setters

    Performance is good, especially on commission. But you still have the coverage hole, and five people is a lot of management and a lot of payroll.

  3. BTier

    A team of VAs

    Inconsistent performance, slow speed to lead, and coverage for half the day at best. They copy and paste questions without thinking, and they repeat the same mistakes.

  4. CTier

    Doing the DMs yourself

    The best conversation quality of anyone, because nobody understands your offer like you do. Also the hard ceiling on your business. You cannot scale past $100k a month while you are the inbox.

  5. DTier

    An AI chatbot on its own

    The worst thing you can put in your inbox. Most providers run the cheapest models on the market, which talk worse than a seven year old and do not register what the lead just said. It does not solve your problem, it adds a new one.

Sign Up

Answer a few questions and pick a time. Takes about a minute.

Frequently Asked Questions

What exactly do you do?

We install and run an AI DM setting infrastructure in your business. We audit your whole DM funnel, fill the gaps, put an AI DM setter and an experienced human setter into your inbox, and then manage the whole thing daily. You stop touching your DMs.

Who is this for?

Online coaches and consultants getting at least 20 new DM leads a day and doing at least $20k a month. Health, fitness, business, trading, ecommerce, any coaching space really.

Is this just another AI chatbot?

No, and this is the difference that matters. Chatbot providers run the cheapest models available, which is why they repeat questions and miss what the lead actually said. We run top tier models, we put safeguards around them, and an experienced human setter quality controls the output every day. AI on its own is the worst thing you can put in your inbox.

What happens to my current VAs?

That is your call, and we will give you a straight recommendation on the call. Coaches on this page have replaced anywhere from 1 to 5 setters with one AI setter plus one human setter, and the payroll that came off their books ranges from around $36,000 to $96,000 a year. Some keep their team and use us alongside it.

Will the AI ruin my brand voice?

It cannot roam free. We build it off your past DMs and your content, we put safeguards around what it is allowed to say, a human setter reviews it daily, and we monitor everything. AI without those three things absolutely will damage a brand, which is exactly why we do not sell AI on its own.

How much of my time does this take?

About 10 minutes a week. You read a report with the numbers that matter: lead to call proposed, call proposed to calendar link sent, link sent to call booked, booking rate, best performing keywords, inbound versus outbound, plus anything custom you want tracked. Past that, you send us ideas and we implement them.

What does it cost?

A flat monthly fee with zero commissions and zero upsells. We give you the number on the call once we have seen your lead volume, because the work scales with your inbox.

Do you guarantee anything?

Yes. We will at least match your current booking rate, and on average our clients exceed it by 23%.

Do I have to give you access to my Instagram?

No. You never hand over your Instagram login. We work through your ManyChat account, and if you do not have one we set it up for you. That means we only ever touch your messages, not your account, your posts or your followers. Your login stays yours.

How long until it is live?

Seven days. Inside that first week it is live and already matching your current booking rate. Everything after that is us pushing it above where you were.

Ready To Book A Call?

What you get on the call

  • A full breakdown of your DM funnel, and the leaks costing you $10k+ a month.
  • The exact system we would install, mapped to your inbox.
  • If we can help, we work out the deal. If not, you leave with the resources to fix it yourself.
  • We take 3 new clients a month, so delivery stays the best in the space.