This is the exact follower outreach system that has coaches making more than $10k a month, mostly on autopilot. You already have an audience of followers who raised their hand by following you. This system turns those followers into booked calls and sales using a VA for the 20% AI cannot do and AI for the other 80% of the repetitive work. Watch the video for the full walkthrough, then follow the four steps below.
Step 1: Hire a VA
Your outreach and follow-ups run through a virtual assistant. Hire for these four character traits:
- Charisma
- Conciseness
- Consistency
- Conviction
For the full hiring process, watch the free guide on how to hire an A level setter linked in the resources below.
Step 2: Scrape your followers
You need your followers in a list you can work through. Use a scraping tool to export them.
- I personally use Growman because it has the best features and pricing. Install the Chrome extension, open your profile, and extract your followers with the detailed option on so you also pull bio and other data.
- Use an alternative account while scraping, not your main, so your main page stays safe.
- Import the export into Google Sheets and organize it into columns: username, full name, profile link.
- You can also use AI tools to filter out leads based on their name or country in their profile.
Step 3: Reach out to your followers
The highest converting method is a short text plus a voice message. It feels personal and it stands out from every other DM.
- Text: Heyy [First Name]!
- Voice message: Just wanted to reach out and say thank you for following and supporting my page. Really goes a long way. Are you currently on a fitness journey, or are you just enjoying the content?
Bonus: increase your conversion rate by customizing the first word of the voice message with the lead's first name, for example "Hey John" instead of just "Hey". You can do that with a few lines of code and an AI voice tool like ElevenLabs.
How many a day: reach out to anywhere from 50 up to 250 of your followers each day. Test what works for your account without getting restricted.
Step 4: Book them or sell them using a framework
When they reply, run this framework to move the conversation toward a sale or a booked call.
The winning framework (fitness coaches)
- Goals: What kind of health and fitness goals are you working towards? Happy to give advice or send some resources your way.
- Past and current situation: What are you currently doing, or what have you tried, to make that happen?
- Struggle: What would you say are the biggest things you struggle with in making that happen? What is stopping you from achieving that goal?
- Priority level: Would you say it is a priority for you to get help so you can start making progress and finally reach your goal?
- CTA: If you sell a low ticket offer, sell in the DMs. If you sell high ticket, offer them a call.
How to automate it
- With a VA
- With AI
- With both: this is the method we use, because AI does 80% of the repetitive work while the VA does the other 20% that AI cannot do.
Success story
For example, @trainwithalvin has this process entirely automated. His VA does all of the follower outreach and follow-ups. When his followers respond, AI takes over and qualifies them all the way to the end.
The result, only through follower outreach:
- An average of 12 free trial CTAs sent per day
- 3 to 4 free trial sign ups
- 2 to 3 turn into paid clients at $100 a month
- $200 to $300 a day on autopilot
He then upsells these clients onto his high ticket program.